by Jargon Writer

Opportunities are Everywhere

I’m taking a breather from my latest freelance assignment to write this. The assignment is a piece about effective micro-organisms for a small business owner in Brooklyn who I met at the social networking event I attended a while back.

When I met her I don’t think either of us really expected to end up working together. She runs a composting-alternative company. The company sells  a product called Bokashi to break down organic waste; they deliver an empty bucket and enough Bokashi to mix it appropriately (you layer it) with waste (left over foods, scraps, etc.). When the bucket is full, they pick it up and give you a fresh one.

I’m pretty sure she saw me as a potential client or at least one more name to add to her email list. She was manning a booth at the event, so I saw her as someone to talk to until I got my bearings and relaxed enough to do real networking. We exchanged cards and I began receiving her e-newsletter.

Then, last week, the newsletter mentioned that she was hosting an event–so I shot her back an email and asked if she wanted an official press release written up. I included my hourly rate. I didn’t honestly expect to hear back, but I figured it couldn’t hurt.

I heard back.

We chatted on the phone about what I did and what she does, and agreed that I would attend the event and then write up a summary/paper of the information presented. It’s that paper I’m working on now.

I do stuff like this a lot. Sometimes it pans out, sometimes it doesn’t. But it never hurts to try.

I make a point to always be on the lookout for potential clients. When I see a website with obvious mistakes or simple typos, I email the company and let them know.

Sometimes this results in a thank you email – sometimes it doesn’t result in anything. But if I get a thank you email, I may email them and let them know that’s what I do for a living–and if they’d be interested in having the rest of the site read, I’d be happy to do it for my hourly rate.

While this doesn’t result in a flood of work, it does help keep me busy. And the nice thing about emailing corrections to a website is that you can hold off on emailing them until your short on the time required to do other forms of marketing; it can help keep you from hitting a slump.

Project: Woman.

First, the history:

Since early on in my publishing career, I’ve wanted to address what I saw as a gap in the publishing sphere: professional, smart, scrappy women. I subscribed to Pink Magazine, thinking I might have found what I was looking for. “PINK represents more than a color. It´s a badge of honor celebrating a global mission of equity and opportunity - a movement acknowledging all that women are today and will be tomorrow,” claims it’s website. But as I read issue after issue, I was disappointed to find that it’s demographic was women who are already breasting the top of their fields. It wasn’t targeted at me. I’ve gone searching for something to quench that thirst, looking for a magazine or blog or website that made me go “ahhh!”

The closest I’ve found? Esquire Magazine. Smart, funny, irreverent and intelligent, it’s tone assumes it’s reader is sauve and has it all together – perhaps they just need one last tip. It’s targeted at a wide ranging age group, and each issue features something for everyone. The only problem? It’s for men.

And so, an idea was born.

I think women would enjoy a similar product geared specifically toward them. Smart political ideas like those at Double X and  Janehasajob.com, but less “typical women’s mag.” In other words, probably not articles on celebrities or make up (unless there is a bigger issue being discussed – like is make up a given in the professional world? How does it affect your image, how others see you?) And, like Esquire, it should assume it’s reader is smart, sassy and sophisticated. It shouldn’t be worried about offending them, shouldn’t take itself too seriously – but it should be intelligent too. A perfect example of the type of story I’d love the site to cover would be Michelle Tripp’s recent post about TEDWomen – if you haven’t seen it, definitely check it out.

I also think there is a audience career-specific items (profiles/professional advice or Q&As with leading women in their fields). One idea was a Q&A “What xyz person in reads in their field to stay on the cutting edge.” The question is, would that be engaging enough? Would it have a wide enough appeal?

I’ve also chatted with a number of women about women-to-women mentoring, and I think some of that would be (IMHO) great to incorporate. Other ideas include financial info like at The Simple Dollar or Daily Worth.

I think the key is amazing content & a great voice.

These are just a few ideas, not things that necessarily need to be included. Ideally, it would start as a number of writers who each write a post once a month – if I have four writers, a post would go up once a week, if I have 12 a post would go up 3x a week. Once a month makes it less time consuming for each of the contributors, since it wouldn’t (at least at first) be a money-making endeavor. Although I’d love it to grow, adding more writers, so that we could get post several times a week and maybe turn it into a for-profit site.

Anyway, I’d love to hear your thoughts, comments, ideas … if I can get some people seriously interested I’d love to start this thing. Also, I’d totally appreciate it if you’d pass this info along to any other women you feel fit the bill. I’ve posted on Brazen & Twitter about this project and had a number of people say they are interested in getting involved. It looks like we can do this.

So, the first thing is finding a name.

This idea has been with me for a few years now – I even did a design mock-up in a magazine design class while working on my Master’s degree. I called that pub Neon: Helping professional women stand out. Unfortunately, there is already a Neon magazine (a literary mag in the UK). So I’ve been brainstorming. And running ideas through godaddy.com to see if the domain name is available as a .com. One suggestion (from someone interested) was Athena Writes, however that’s taken.

The ideas I’ve come up with that aren’t taken include “No Jane Doe” and “Daughter of the Dame.” If you have any better suggestions or even just a suggestion (I’m still completely open at this point) post it below. If you want to get involved or help out on ANY level (designing the site, hosting, writing, editing, being a test user/reader  or even just brainstorming) let me know. You can comment here or email me – mbreau (at) jargonwriter (dot) com.

Because We All Get Rained On Sometimes

One of the most dis-heartening parts of being a writer is dealing with the rejection. Often writers put work into writing out query letters and proposals, just to have them turned down–or worse yet, they don’t hear back at all.

As a result, sometimes there are days when we believe that rejection letter more than we believe in ourselves. You know, those days where you’ve fought with your significant other, spilled your morning coffee (or in my case, tea) and burned yourself, you’re behind on a project that is due that day and then you get a rejection letter. You find yourself believing you’ve made a mistake becoming a freelancer, or even thinking that you might be able to make a living from words.

Alisa at Project Happily Ever After, an excellent writer / blogger (one of my favorites, and one of the few whose every post I read) offered up a suggestion to bring us back from the edge. She calls it her “I don’t suck” list. Her blog is dedicated to “the story of how she went from wishing her husband dead to renewing her wedding vows. Her four-month project was a last ditch effort to save a marriage that many—her friends, her colleagues and even her own mother—had written off as hopeless,” this post (as do many of those that she writes) was about fending off the bad with the good.

She keeps a folder where she puts all the “feel good” letters, comments, emails, etc. that she’s received over the years. Since reading her post I started a Google document, that has slowly been growing with compliments, thank yous and other things that make me smile. It includes the comment from one of my closest friends, where he called me “A smart sassy sweetheart who has a knack for kicking it back” and comments like the one from a poster on Brazen who I helped–”I appreciate your advice so much, that I am going make a plastic likeness of you, and put it on the dash of my car!” Stored in the cloud, so I can access it anywhere, anytime, this one file can make me smile even on the worst of days.

Writers can specifically stock comments from editors they’ve worked with (“Great job on that piece”) or clients they have done projects for. That way, next time someone turns you down you can just look over the comments from someone who didn’t, and you’ll be able to rededicate yourself to the task, removing the morning-coffee stain, resolve the argument with your significant other, finish the project that’s due and re-pitch your query to a new magazine where it’s sure to be accepted (and where you’ll be paid twice as much) – or at the least, it will make you smile, and a smile is worth almost that much some days.

On a Mission: Setting Goals

Okay, so we all know goals are important right? Whether it’s baseball or soccer, without scoring you can’t win. But just having goals isn’t enough. Once you have them, you need to write them down.

A study done by the Ford Foundation and mentioned in Never Eat Alone (by Keith Ferrazzi) says that only 10% of the population has specific well-defined goals. But 7 out of 10 of that 10% only achieved their goals 50% of the time. The other 3 out of 10 people surveyed, however, achieved their goals a resounding 89% of the time–the difference? They wrote their goals down.

That’s the idea behind my goals page. To keep me accountable and working toward my goals, I write them down where the big wide world (aka all of you) can see them. If you don’t know where you’re going, you’re going to have a lot of trouble getting there.

I recently went to lunch with a good friend. She has always thought she wanted to go into law–but now that she’s working as an assistant at a law office, she’s changed her mind. As a result, she’s looking for another job. But when I asked her what type of job she was looking for, she couldn’t tell me. So, even though I check job boards religiously and forward leads to all my friends (I know it’s a weird hobby), there’s nothing I can do to help her reach her goals–because she doesn’t have them.

As a freelancer, you can’t always know how many of your queries will be accepted or how many project proposals will result in you landing the job, which makes it hard to set goals. However you can set yourself goals based on work once its awarded. You can also set yourself word count goals, or goals for number of queries submitted.

Which is exactly the point of my goals page. Although for a while now I haven’t been updating it nearly often enough, if you visit it now you’ll find I’m back on the wagon. I have several concrete goals to accomplish. In addition to writing my goals there, I have a cork board on my wall that I pin notes too. Personally, I find a great deal of satisfaction in crossing something off a list (or putting a check mark next to it). Each task has it’s own small piece of paper, pinned to my board that I can tear down when that item is completed.

Of course, everyone has their own methods, but the important part is having goals, writing them down, and spending time each day dedicated to achieving them. Slowly but surely it’s working for me.

An Overlooked Female Mentor – My Mom

This post is dedicated to my Mom. She probably won’t read it, because I don’t think she knows this blog exists, but regardless.

You see, my mom and I do not have a traditional mother-daughter relationship. Until fairly recently I didn’t appreciate her very much. We’ve never been super close: my father gave me the sex  talk. Mom was out of town when I got my period for the first time, so the only advice I received on that note was from my grandmother, and all she said was to wash the undies in cold water. I taught myself to shave. For a long time, the things that I didn’t learn from my mom, that I felt I should have, stopped me from seeing the things I that had learned from her–things that affect me a lot more than having had to teach myself how to keep my legs hair-free.

There are two things in particular in which my mother excels. She is meticulously organized and she is extremely good with money. This past weekend, for example, I was visiting my parents and one of the evenings I arrived home after visiting with a friend to find my parents sitting on the couch. Mom had the big calendar she keeps on the fridge in her lap and she was making my father go over his vacation schedule and syncing their calendars. This obsession with dates and keeping information up-to-date is something I learned from her. While attending undergraduate school full-time, taking graduate classes and working three part-time jobs I maintained two calendars–a wall calendar and a personal date book, that was on me at all times–and updated the two almost nightly. Without these meticulously kept organization systems, there is no way I would have been able to pursue so many different interests at the same time and juggle my schedule efficiently.

My mom also does taxes for most of our family, manages my father and her accounts, handles my grandmothers accounts and taught me almost everything I know about budgeting and prioritizing my spending. She taught me how to balance a checkbook and is already reminding me on a regular basis that I need to start planning for retirement.

While I may not have learned many of the typical mother-daughter lessons from my mom, what I did learn has been infinitely more valuable and has played a much larger part in defining who I am.

You may ask, what does this have to do with being mentored? A lot. You see, often we overlook the mentors we do have because they don’t fit the criteria we may expect. But our parents, aunts, uncles, cousins, grandparents and teachers can all also serve as mentors. Wikipedia says a mentor is “a trusted friend, counselor or teacher, usually a more experienced person.” It describes a mentor-relationship as the pairing of a newcomer or less experiences person with a more experienced person, who advises and serves as an example.

I’ve been listening to Keith Ferrazzi’s book, Never Eat Alone, in which he talks about nurturing relationships (I’ll discuss the book further in upcoming posts). One of the important points I took away from this book is the importance of recognizing those who have helped us attain our goals and learn important lessons.

I’ve seen a lot of posts (like this great one from Speak Softly and Carry a Red Pen) and comments lately on how rare women-to-women mentoring seems to be. Many people seem to think women just become cold and defensive once they attain positions of power; I however think there are two other issues at play. First, I think when women offer advice it tends to be in a less formal atmosphere, so we’re less likely to recognize it, like with me and my mom. Second, and perhaps the cause of my prior point, is that I think women are less likely to recognize their own success; therefore they feel less qualified to give advice and tend to give it less authoritatively. That leads to fewer women feeling they have something to offer younger women. This feeling that we haven’t “earned it” has been credited with the reason women are less likely to ask for a raise, or negotiate a salary. Men are more comfortable with their own achievements, making them more comfortable offering advice and arguing for better pay. This feeling of not-having-earned-it, may also stop women from asking other women to be mentors. We don’t want to be a “bother.”

That said, another less I’ve taken from Never Eat Alone is this: It never hurts to ask. After all, what’s the worse that can happen? They can say no, and then you’re no worse off than you were previously.

A Different Take on Marketing

One of my pet peeves is people who don’t understand that marketing via social media takes time and effort, and that unless you’re doing it yourself, you’re going to have to pay someone else for the time they spend pursuing those ends and setting up those communities (you can’t just add social media to their job description).

I agree with all those out there who have made the case that social media is a great way to market both oneself and one’s business – but, I also believe (firmly) that there are other options that are less time consuming (and, in many cases, cheaper).

Social media is a GREAT tool, but it’s one that only works if you can enjoy it. Think of it this way: would you want to be friends with someone who was forced to attend a party and spent the whole time making it clear that party WAS NOT where they wanted to be? If you don’t embrace social media, chances are it won’t work.

Bertrand Russell got it spot on–”A sense of duty is useful in work, but offensive in personal relations. People wish to be liked, not be endured with patient resignation.”

And some people just aren’t ready to jump aboard yet. They approach social media with “patient resignation.” For those people, it won’t work.

If you’re ready to go for it and just don’t know where to start, check out Marian’s blog and shoot her an email. She offers some seriously kickass services in that regard. But if you’re not, don’t fear my friend. This post is for you. Here are two tips (with more to come if this post is popular) for marketing your business without using Twitter, Facebook, Linkedin or even MySpace.

Join HARO. If you’re not familiar, HARO stands for Help A Reporter Out. The website (www.helpareporter.com) sends out a daily email with a list of articles that reporters are working on, that they need sources for. And you can volunteer to be a source.

As a writer I can submit a story topic and say that I need to talk to interview a lawyer or a bookkeeper… and they will include my request when they email everyone on their email list.

As a small business, what better way is there to get free press than to be interviewed on your industry for a magazine or newspaper? It’s free editorial content that positions you as an authority in your industry. And sometimes the queries are even just a call for products to include in reviews. So rather than begging to be included in a publication, you get an email requesting information. And all you have to do is scan these daily emails to see if any of them apply to you.

Host a party–or attend one. Have you heard of Tupperware parties? What about sex toy parties? Well, now they have candle parties and pocketbook parties too. There’s a reason for this–parties are a powerful marketing tool. Many of the pet stores I profile for the day job hold “Yappy Hours,” where customers are encouraged to come back after hours with their dogs, to chat with other customers over a glass of wine or a few pizzas and, naturally,  free bones for the dogs.

Merchandise is sold at these events, but the focus is on having a good time. They create word-of-mouth; they give people something to talk about. And, more importantly, they don’t have to be expensive. One retailer I talked to said Yappy Hours cost her about $60–but bring in significantly more than that in revenue. Another retailer, this one the owner of a clothing boutique that sells Mother-of-the-Bride dresses, actually has events where customers pay to be the first to peek at that season’s dresses at an after-hours event. Imagine, customers paying to come shop.

This works just as well for services industries or for individuals. For example, one freelancer I know has gotten involved with Media Bistro and hosts media parties–what better way is there to be well connected! Or you can give seminars.

The key is to set up  a situation where you meet people who you may not have met before; people who may become customers or who may recommend you to someone who may then become a customer.

Being social in real-life is just like being social online; it puts you and your business out there. So go ahead–wine & dine ‘em!

A Word on Contracts

For me, one of the least fun parts of any job is drafting a letter of agreement. Most of my boilerplate contract / agreement letter is taken from Secrets of a Freelance Writer by Robert Bly (yes, I do have a ton of books on freelance writing). In the back of the book he provides a sample contact / letter, and permission to use it as a basis for your own.

I definitely took him up on that.

His contract is pretty simple. It includes sections on the following: Fee, A Note About Fees, Deadline, Revisions, Caveats and Results. His contract is straight forward, without an attempt at legal jargon. He also includes a sample letter of agreement, about a page long, that is similarly simple and straight forward.

My contract is a adapted version of his, with the same section headers but slightly tweaked content to reflect the differences in how we work. For example, I guarantee my final invoice will be within an hour’s work (I charge hourly) from the original estimate. The downside, of course, is that I don’t have a lawyer look over each contract or letter of agreement that I send out.

The way that I see it, having a formal written agreement is mostly for the security of the parties involved (namely, me and my client) so we know what to expect from each other. If it gets to needing legal intervention, it’s probably cheaper for me at this point to let the project go than to prosecute or pay to see it through the courts. No matter how hard that blow would be to my pride.

Still, have a written fallback means if I did choose to see a case through legal proceedings we’d at least have a starting point; something to hand to a judge and say, “this is what we agreed.” And, perhaps more importantly, we HAVE agreed to something.

One of the few barter agreements I’ve agreed to do is for the hosting of my website–I edit and write for the gentleman who owns the hosting site in exchange for free hosting. However, we never set our agreement out on paper. He wasn’t sure exactly where he’d need help and, at the time, I wasn’t worried about it. In retrospect, I wish I had bothered to make him cough up specifics. There are months where the balance of work just doesn’t seem quite even. And I worry about that. It would have been a small thing – less than half an hour’s work – to write out an agreement letter, formalizing our relationship. Instead, we just email back and forth on a per-project basis.

All that said, from now on I’ll make sure to have a contract or at least a letter of agreement in place before I begin to work with someone.

Below is an abbreviated description of what I include in my contracts–feel free to use it as a template to develop your own (I believe in paying it forward).

Intro: Explains who the agreement is between; asks the client to reply to the email I send with the contract in the body of the email, agreeing to everything is fine.

Fee: I set out my hourly fee, the amount of time I expect the project to take, and what that money is for (i.e. an overview of the project).

A note about fees: I require 1/3 of the cost up-front; I include payment options here (paypal, check or money order).

Project details: I write out what the client can expect from me; a detailed description of the work I intend to do.

Deadlines: Pretty self explanatory; I also state here that if the client doesn’t get back to me with the deposit, or at some point in the process is late getting me materials the final deadline will me push back an equal amount.

Revisions: This one I took almost straight from Bly – I offer two revisions, free of charge. After all, my ultimate goal is for the client to be happy with my work. I’ll do what I can to ensure that’s the case. If they are unhappy with my work, I’ll redo parts of it, or rewrite sections.

Caveats: I charge a kill fee if clients cancel a project once I begin. For most projects, this is equal to the amount of their initial deposit; essentially, I am not responsible for refunding them money if they cancel. For projects that are more time intensive / expensive, I offer more detailed kill fee assessments with different amounts charged depending on how close the work is to being done.

Results: This, too, I took from Bly. This section reads “There are many factors in your marketing – product, market, price, list, demand, consumer preference, major events – that I cannot control. Therefore, while I can and do guarantee your satisfaction with my copy before you test it, I do not and cannot guarantee specific results.”

UPDATE

I don’t do updates often, but Mary Budge (thanks Mary!) pointed out on Brazen Careerist that I’d forgotten to mention a few important points. She wrote, “…as an attorney I always want my clients to have a written agreement in place to protect them and their interests. It can be a simple agreement (even a letter agreement), but I think there are a few things missing from your letter agreement such as payment terms, who owns the work, a limitation of liability, etc.”

I DO generally include rights information and I consider the “Results” section a limitation of liability; however I can’t believe I haven’t included payment terms until now (ie. payment is due within x days of completion) and will definitely remedy that!

Why staring out the window is working

One of my favorite writer-ly quotes is this one, from Burton Rascoe:
“What no wife of a writer can ever understand is that a writer is working when he’s staring out of the window.”

Whether it’s because our unconscious brains continue to mull over problems even when we’re not actively thinking about them, or because we think before we type, I find that the best work happens when I spend a lot of time not working.

Ideally, whenever I’m working on a piece about a new topic I like to spend several days researching and learning about it, then give my brain a few days to process all those new ideas before putting fingers to keyboard. I frequently come home at the end of the day and just lay on the couch, letting my brain wander where it may. Then, after relaxing almost entirely, I’ll get an idea.

Sometimes that idea is a concept for a new article; a new subject I want to write about. Other times it’s just a neat turn of words that expresses perfectly something I’ve been struggling to get out or a solution to a writing problem that suddenly lines up mentally, like solving a Rubik’s cube made of words. Then words flow from my fingertips and TA-DA! I accomplish something in half an hour that I’ve been trying to do for days.

Writing is funny that way.

I think, as a writer, it’s important to learn how to judge when you need that “downtime.” You have to know when you walk away from a deadline, even if only for ten minutes, so that you’re words don’t come out forced.

I’d like to say that that’s what I’ve been doing and that’s why I haven’t put up a new post yet this week, but in truth that’s not the case. In truth, I’ve been crazy busy. First I got a call from someone interested in having me do some work for him because a friend had recommended me. Then I got it in my head to read a book on SEO (I’m reading The Art of SEO – so far, it’s fantastic).

Then two different people I met at a networking event almost three weeks ago contacted me and asked for estimates. I’ve also written two articles for iGrad in the past two weeks – one on networking and one on loan consolidation – and oh, yeah, I’ve been dealing with my student loans coming due (aka I’ve been consolidating loans, which spurred the topic for the article I wrote and serve nicely as research).

All that’s really good news. But it means I haven’t had that downtime I mentioned above – so the ideas have sat stagnant instead of coming out properly. I’m ready to flush them out and get some words on the screen though; in fact all the time spent working on projects means I have a lot of ideas I’m dying to puzzle out.

Part II: A Q&A with Chris Rodell

This is part II of a two-part Q&A with Chris Rodell. Chris has written for everything from the National Enquirer to Esquire. For Part I see here. For more about Chris see below, check out his blog, Eight Days to Amish, or visit his website.

Jargon Writer: Either what’s the biggest obstacle you’ve overcome or what has your greatest success been thus fair?

Chris Rodell: The greatest source of my frustration is to hear so many compliments about my writing and my ideas and not being able to earn any money. It’s not from lack of laziness (the only thing more prolific than my blog output is the frequency of the rejection letters I receive). Really, but by now I thought I’d be a big deal. I take comfort in the fact that anything good that’s happened to me in my life has always happened 10 years after it should have.

JW: What changes have taken place in the industry since you first began freelancing?

Chris: The old order is gone and has been replaced by tumult and fog. It’s going to be fascinating to watch how it plays out. The disappearance of newspapers saddens me, but I love the ‘net. I used to be able to sell a generic travel story to ten different Sunday newspapers and earn between $125 to $450 per paper. It was great. Now, I rarely even pitch the papers anymore. That’s a substantial loss of income for a guy like me. But what’s replaced it has allowed me to do what I love — write offbeat features and humor columns — for free. Now if I could only find a way to make money out of it! But that’s what everyone in the publishing industry is trying to figure out, isn’t it?

JW: What was the biggest thing you had to learn?

Chris: One of the greatest things I’ve ever heard said about me was from my 4-year-old daughter in 2004. She and her little circle of friends were going around the table asking what their daddies did. One said, “He builds houses.” One said, “He fixes cars.” And one said, “He sells clothes.” When they got to my daughter, she said. “He plays with me.” Man, I thought, that’s not going to look good on the loan applications. The point is, I learned I was able to carry on with my job, but not let it drive me or ruin my perspective. You need self-discipline to succeed as a freelance writer, but you never want to be a stranger to the ones who matter most. Or the golf course! Or the gang at Happy Hour! Work like crazy when there’s work to be done. And play like crazy when there is not.

JW: Do you have a top tip (or two) for others who want to get into freelancing?

Chris: Again, blogging is key. It’s amazing how many great little lines from old posts I can use to pitch other stories or even book proposals. Also, keep up with industry trends by subscribing — it’s worth it — to sites like www.mediabistro.com and www.writersmarket.com. And never quit. Read a great quote recently that most people give up one yard from the goal line in the final minute of play just as they’re about to score the winning touchdown. Don’t let that happen to you!

Chris Rodell is a Latrobe, Pa., based freelance writer who’s been published by many of the most prestigious magazines in America and been rejected by the rest. He teaches creative non-fiction at Point Park University in Pittsburgh. Check out his blog, Eight Days to Amish, or visit his website.

Can’t Win it if you’re not in it.

My freelance writing has come a long way. Since starting this blog and beginning serious efforts to become a freelancer, I’ve changed how I see myself. I used to view myself as an editor, who wanted to be a freelancer. Now, I see myself as a freelancer holding down an editorial job until I can sustain myself as a freelancer full time (goal is to be able to make the transition in a few years).

I have a slogan–helping people put what they’re passionate about into words–and I’m working on my professional website. I have yet to choose a business name, but that will come with time. I have a Google voice account, and am using that as my business phone number.

I’ve gotten to a point where my marketing efforts are beginning to reap rewards; I have clients who are coming to me instead of me looking for them. I have a few people a week asking me for quotes. I’ve done a few projects and am writing regularly for a few sites.

But I have another hill to climb.

See, now that I’ve learned to network–online and off–I need to finish up my website and begin to look for companies that could use my services; then I need to pitch them. I’ve pitched people before, but now that I have the core of the business just about set, I need to really begin looking for clients who will be interested in hiring me for repeat work.

I had a great idea to pitch to a bank–I have to write it up and find some banks that might be interested, then figure out who to contact and pitch the idea.

I have a few article ideas that have been floating around in my head for a while; I need to solidify those, figure out a few publications to pitch to and write up pitch letters.

But I’ve been running into that fear of not being perfect that Parker talked about (and I mentioned) a while back–the idea that as a writer, my site and public information should be so amazingly well written that it blows people away. I need to get past that, and remember instead that you can’t win the race if you never leave the finish line.

So, among the to-do list I already have written up for this weekend, I’m also going to try and draft some pitch ideas. Because you can’t win it, if you’re not in it and that’s a fact.