Link Round up:

How What You Don’t Know Can Help Your Freelance Business – Ever turned a lack of knowledge into an opportunity? That’s what this piece is all about. As new freelancers, there is no way we’re going to know everything there is to know about freelancing in our industry. Well, when you find something you don’t know if you can do, you can give up and go home or you can accept it for the challenge that it is. (NOTE: I do not advocate lying to clients about your experience – pointing them to similar projects you’ve done and telling them you think you can handle this new assignment is fine – butdon’t promise something you can’t deliver. It will lose you a client and gain you a bad reputation.)

Copywriting Jargon Got you Confused? Here’s Help. – In the last piece it was all about showing what you don’t know can help you, but in this piece it’s about testing your knowledge. Coming out of school with a Masters in Publishing definitely helped here, and even when I didn’t know the actual answer I had a pretty good idea and could figure it out – but this is a great way to see if you know as much as you think you do (and if you find you don’t … maybe check back in with recommendation number one).

How to Register a Start-Up – Some of my earliest posts were about researching the process of registering a small business; all the issues and not fun parts of doing said registering. This piece from the NY Times argues why becoming legally official is important.

Company Taglines – I LOVE THIS POST. One of the things I have been thinking about a lot lately is a tag line for my writing business – since I’ll primarily be selling to businesses, I consider myself in the Business-to-Business (B2B) market; Tom addresses how hard it is to come up with a B2B tag line and gives some solid suggestions for coming up with your own catch phrase. Mine? I think it’s going to be “Putting Your Passion Into Words.” (though I’ve gone back and forth on that first word…ex. translating? turning?)

Feel free to add your own links in the comments – and if you check out the piece on Copywriting Jargon, let me know how you did!


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