Shopping For A Domain Name

As I discussed yesterday, one of the first steps in setting up your website is choosing a domain name. The easiest way I’ve found so far to find out what names are available is to come up with one and then input it at Godaddy.com, which will quickly search for the chosen domain name with a variety of endings (.com, .net, .info, .us, .me, .org, etc).

This lets you know that the name is available. But don’t hurry into purchasing the name–some hosting services, including mine (dsgnrhosting.com), offer you a free domain name when you purchase hosting. This, among a number of other things, is something to consider when choosing a host for your site (a post on choosing a hosting service coming soon).

Personally, I favor having a domain name that ends in .com, if at all possible. Most people immediately think of a website as being a “dot com” so while other options exist, my recommendation is that you find a domain name that is available with that ending. For me, having a unique domain name is important enough that I am running each of the names I consider through godaddy before adding it to my list of possibilities.

If you have already established a legal business entity – you’ve registered your company name with the local business bureau and done all the government paperwork– then your domain name should in some way work with your established name. If your name, as registered, isn’t available as a dot com (many common words are in use already as domains for related products and if you’re using your name and you have a common last name that may be taken as well) many articles recommend you choose a .net, .info, .me etc. Other articles suggest adding words like “the” to the beginning of your name.

What I recommend instead is using a shorter, quirkier or easier to remember version of your name – an abbreviation, for example. For Melissa Breau Copy Company perhaps I’d do www.melbcopy.com, which rhymes when pronounced (mel – b – copy).

The trick is to make it both related to your actual company name in a way that will allow clients to create an association between the two mentally and to make it obvious and clear enough that clients will still associate it with your company.

When you’ve found a domain name that you feel is a good choice for your company and is available for purchase, your next step is to choose a host for your site (do this BEFORE buying the domain name).

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