Why (and how) I Redesigned My Freelance Website

Okay, so the title of this post is a tad bit misleading–it uses the past tense, implying I’m finished redoing the site. Really, it’s still a work in progress. And the truth is, I don’t think I’ll ever be “done” working on the site. I constantly apply tweaks, and as of right now, there are at least 5-6 more things I want to change.

But when I decided to refocus on my freelancing work, I took a good look at my existing site. Was it really on target? Did it portray everything it needed to? A lot of the copy was okay, but the site was very basic and didn’t really go into as much detail as I wanted it to. I began poking around, looking at free wordpress themes and found one I really liked. It was cleaner than my previous design and much easier for a novice like me to play with on the back end. I understand just enough web design to be dangerous.

I’d also decided this site wasn’t very client focused. As much as I love sharing my journey, posts about how to price freelancing services aren’t going to help me sell said services to a new client. So I wanted to create a resource on that site with pieces that clients could look through that *might* help them decide to purchase my services. So I’ve launched a new blog on www.melissabreau.com for that purpose exclusively. I brought over some of the more targeted pieces from the Jargon Writer archives, but mostly it’s new content.

And, as I mentioned, I’m still making changes–I’m planning to break my services page down into parts and then do the same with my portfolio so there are samples of each of my services–but it’s come a long way. I’m also still playing with the text and changing the messaging. But I think it’s come a long way.

Have you redone your website recently or are you considering a new design? Why? What changes did/will you make?

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